Acclaimed film director Johnny Hardstaff and Wallpaper* have teamed up to create a unique film and installation celebrating Patricia Urquiola’s new Bend-Sofa for B&B Italia – inspired by the design of the sofa itself.
I saw this film in the Chelsea store whilst on the London Design Festival trail and it caught my eye as a very innovative way to launch a sofa. The collaboration is beautifully crafted and made an impression on me as a great way to captivate an audience in a furniture store.
Leave a Reply