Mark Adams discusses Dieter Rams’s 10 principles of good design In this video Mark Adams, Managing Director of the iconic shelving system Vitsœ, discusses Dieter Ram’s 10 principles of good design during our visit to Vitsœ headquarters in London. Adams gives us unique insight into the history of the brand and its meaning to Dieter Rams, demonstrating how Rams’ principles relate directly to the style and success of the Vitsœ name. See the original post at Cool Hunting Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.