Mark Adams discusses Dieter Rams’s 10 principles of good design

In this video Mark Adams, Managing Director of the iconic shelving system Vitsœ, discusses Dieter Ram’s 10 principles of good design during our visit to Vitsœ headquarters in London. Adams gives us unique insight into the history of the brand and its meaning to Dieter Rams, demonstrating how Rams’ principles relate directly to the style and success of the Vitsœ name.

See the original post at Cool Hunting