I was invited to visit the new showroom for Button & Sprung and see their beds and mattresses up close.
Beds and mattresses are starting to become a regular theme for me, as there are a lot of options on the market, many of which are all amazing quality. In the spirit of Atelier Tally I only feature products that I feel are ‘made to last’ so that you, my readers, can trust in the products that I feature. This interest comes from my current situation of buying my first flat and looking at what permanent decisions on furnishings I need to make. I have a great mattress already, but now have more beds to consider.
Having been asked to visit Button & Sprung and write up my thoughts, I was very keen to get my tired self on to these pocket sprung mattresses that their customers rave so much about. It was helpful that my visit was welcomed by managing director Adam Black (founder of Feather & Black) to give me the full low-down on why he’s started Button & Sprung.
I started my tour upstairs in the mattress room which had a definite Goldilocks and the Three Bears feel to it, with beds all in a row ready to be tried out to find the bed that is ‘just right’. Adam explained that the mattresses were in order of price and, therefore, comfort, so I should start in one corner and work my way around the room. “We’re a mattress company primarily, but we soon realised that we needed to sell upholstered beds as well” explained Adam.
“To guarantee the quality of our mattress materials, most of our natural materials come from a farm near the factory here in the UK. Hemp and linen flax are grown from seed and sheep are raised on lush pastureland free from pesticides and fertilisers. We only use Herdwick and Yorkshire wool in our mattresses because they are the springiest, most resilient and best to sleep on.”
I worked my way around the room, trying out the beds and as soon as I sunk myself into the first mattress I was sold! Their mattresses are all pocket-sprung and super comfortable, but it was when I laid down on mattress number 4, Perendale, with its 8,800 springs that I realised this was ‘just right’ and had my own Goldilocks moment.
Downstairs the showroom is filled with upholstered beds, and it’s easy to get carried away with design decisions when you’re in a space like that. But it was Daisy that caught my eye, with the deep buttoned back curved headboard and simple bedstead frame. There are some clear mid-Century influences to this design but it is as contemporary as any other bed in the showroom and with fabric choices to suit all needs and budgets.
I have to admit, I was sceptical about the quality of the headboards — fabric can look very different on-screen to how it looks and feels in person — I tend to base my decision on the price and work out if the price suits the quality of fabric that I’m looking for, but that’s not a very scientific approach. So it’s obviously helpful to be able to get down to see it in person, and if not then Button & Sprung will happily send you a pack of fabrics to feel. With some of the best fabric brands within their collection, there is a choice for everyone — those on a strict budget and those looking to upgrade and get their perfect bed.
Having chosen my Perendale mattress and Daisy bed frame (all imaginary at the moment, but perfect for my future home) I browsed the periphery to see the fabric section, kids entertainment area and materials display to get a good feel for the details this company looks at. Adam Black knows retail clearly, he has created a showroom with every detail considered, from free Wifi, amazing coffee, customer testimonials dotted around, bedtime quotes to read whilst laying down and jars filled with materials to fondle and understand what’s inside your mattress. But, on top of this, the process of buying (what is actually a very complex product) is simple, littered with positive, genuine reviews from customers and backed up with a delivery service you always wanted.
You might not yet have heard of Button & Sprung beds and mattresses but I am sure you’ll be seeing a lot of them as they establish themselves in this exciting industry that is challenging itself to serve the customer better.