Sam Hecht at Margaret Howell Today I took a trip to the mecca of British clothing, Margaret Howell, to discover a great new addition to the menswear range… a shirt by Industrial Facility designer Sam Hecht. I have long been a fan of Hecht and the work that is produced by the Industrial Facility office. The simplicity of their work is really refreshing — stripping every detail back to the essential and removing any visual ‘noise’ from the product so that it can sit harmoniously in its surroundings… something that many designers fail to remember when designing a product — it will be surrounded by other products when in its final home. So you can imagine my delight to see that two of my favourite designers have paired up to create a new shirt for cycling and working in, two things in which I do daily. “Working with Sam Hecht was easy and pleasurable. Partly because we share a similar approach to design, paring away the inessential to find the purely useful, but also because it was clear from the start Sam knew exactly what he wanted. A prolific designer of a wide range of products, his vision was for a shirt to reflect his lifestyle – busy and urban, with much of it spent on two wheels. Sam took a shirt, then took it apart. Why not, he said, turn up the tail to make back pockets?’ ” Margaret Howell 2011 “My discovery of Margaret Howell’s clothing has been a joyful surprise. That Margaret herself has a burgeoning curiosity about the modern condition, about how we live for simple pleasures, honest materials, the kind of authenticity which people always want to come back to -– is something we share and that motivates me too. It seemed reasonable to design a shirt that appears familiar but also reflects how people are moving around the city these days.” Sam Hecht, Industrial Facility 2011 The result is a pale blue cotton shirt, pre-washed, with minimal front detailing. The back detail is inspired by turning up the tail of a classic shirt to create a divided pocket. An extra pocket on the left sleeve can hold a travel card. This is a shirt for both cycling and wearing in the work place. Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.