Kate Spade’s year of color

I have to admit that I never thought I would ever find a way to blog about Kate Spade… I am not a typical customer, but this morning I followed a few links and discovered a film for Kate Spade’s Year of Color and was instantly hooked on the idea.

Ms Spade has chosen a different colour for each month of 2011 to celebrate… they change the accent colours on the website to match which is a cute addition and have a page dedicated to the colour. First up was Red, then Pink and now Yellow. With products to match each month this is a great idea from end-to-end!

Watch the videos below…

Ban play projects

January… ‘Red!’

February… ‘Pink!’

March… ‘Yellow!’

View all of the videos at youtube.com/user/katespadenewyork


Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.


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