Herman Miller: 108 Years in 108 Seconds To celebrate the launch of their digital platform exploring the stories behind what they do at Herman Miller, the 108 year-old company asked animators Part of a Bigger Plan to answer the big question…Why has Herman Miller thrived for 108 years? The result was a delicious animation, 108 seconds long, beginning telling the story of how it all began in 1905 when the Star Furniture company opened near Lake Michigan. Their first president renamed the business after his father-in-law Herman Miller in 1923. After entering the modern-age of the 1930s the company took a new direction which set it on a course to create some of the iconic pieces of the twentieth century. I love discovering these kind of animations which tell a company story and for Herman Miller who are well known for their corporate work, this is a great insight in to where the company originated. Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.