DWR presents Rich, Brilliant, Willing. I recently blogged about Rich Brilliant Willing when I discovered them earlier this year. For a quick recap, New York-based Rich Brilliant Willing, named after founders Theo Richardson, Charles Brill and Alexander Williams, have gained recognition for reinventing familiar objects with basic materials. US retailer Design Within Reach, or DWR to you and I, took a peek inside the designers’ Manhattan studio to spend time with them and listen to their approach to lamp design and interpretation of the mid-Century modern aesthetic. “Modern is, was and will always be clever. In that spirit today, intelligence remains at the core.” Theo Richardson Designer: Rich Brilliant Willing Manufacturer: see above Year: 2013 Price: n/a Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.