Florian Pucher’s magic carpet ride

Born in Austria in 1977, Florian Pucher is famous for his LandCarpet which won the ‘Elle Decoration International Design Award’ for best floorcovering in 2009.

The LandCarpet is a ‘modern area rug, inspired by nature and farmed landscapes. It shows the world from straight above,as we usually see it only out of the window of a plane’ says Pucher.

Based on satellite images the stylised fields appear as a mini landscape. I absolutely love these – it reminds me of those rugs from when I was a child and playing with animals or cars. This would bring a part of that childhood back whilst I sit watching ‘The only way is Essex‘.

Available in four different versions and made of 100% New Zealand wool, LandCarpet is produced in China by experienced carpet and rug manufacturers.