I first met Malika Favre back in 2010 when she was working for, the now defunct, graphic design agency Airside. I was working with furniture company Vitsœ and we had asked Airside to bring a softer, consumer-focused language to the website and graphic design. That work resulted in Malika creating some characters and storyboards that added colour and humour to a brand not known for either of those things.
I went along to Malika’s studio in Dalston, with Katie Treggiden, to interview Malika back in 2013. For one reason or another, this video never got finished until recently so I’m really pleased to share with you some thoughts from Malika on her work and time at Airside.
“I never considered myself an illustrator, more of a designer, and when I joined Airside I didn’t have a personal style, as such. Slowly and organically, it allowed me to be a fully-formed illustrator.”
“I would love to have my illustrations on lots of different things.”
“I have always loved bold colours. I hated pastels all my life, even as a kid. It partly comes from my mum, she was always dressing me in bright red.”
Malika Favre is a French artist based in London. Her bold, minimal style – often described as Pop Art meets OpArt – is a striking lesson in the use of positive/negative space and colour. Her unmistakable style has established her as one of the UK’s most sought after graphic artists. Malika’s clients include The New Yorker, Vogue, BAFTA, Sephora and Penguin Books, amongst many others.