The high cost of discount culture… Having just read Ellen Ruppel Shell’s article in The Atlantic magazine, I was thrilled to hear the press talking positively about buying better quality items for the home. “Everyone loves a bargain, as long as we believe it’s in good taste. And nobody does low-price, high-style better than IKEA…but put down your 59-cent Färgrik coffee mug and ask yourself: Can we afford to keep shopping at places where an item’s price reflects only a fraction of its societal costs?” It is a fascinating read for anyone on the brink of converting to my side. Believing that although the initial cost can sometimes stretch your pocket, once you are fully in your stride of buying good quality items, it soon becomes possible to live like this. I have just been to my local book shop – Daunt Books – and ordered myself a copy of her book “Cheap: The High Cost of Discount Culture.” I am sure that I’ll be reporting back once I’ve finished reading it. Over and out. Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.