I have become a little obsessed with the song ‘We used to wait’ by Arcade Fire, but not for the usual reasons that I like music. No, this is because I’m a sucker for a bit of technology used in creative ways.
Arcade Fire were one of the few campaigns recently produced to ‘show-off’ the clever things that you can do with HTML5 and Google Chrome. The Chrome Experiment in this case was to integrate Google Maps into a music video showing the streets surrounding the location of where you live, work or what-have-you.
Very clever stuff…
Now, watching the video over and over typing in different postcodes, got me slightly hooked on the track itself and after digging around I know find that I’m falling in love with the album artwork. Is this something that happens when you hit 30 years old? Arcade Fire fan-nage?
Whatever it is, I am really enjoying the eight different album covers that they have produced… very Hitchcock’s The Birds and slightly depressing monotony that is living in the Suburbs.
See The Wilderness Downtown music video in Google Chrome
Leave a Reply