Good morning Mr Porter

With a successful move from their last building under their belt, Net a Porter settled into their new home at, ahem, Westfield (it’s not as bad as it sounds).

After a recent rebrand of The Outnet and now the recent launch of Mr Porter, is this a company that can do no wrong? I was invited (along with hundreds of others no doubt) to be a founding member of Mr Porter, and I was pleasantly surprised by what I found.

Greeted with a rather seductive, black and white launch home page, I was interested to see how much the design and content reflected the tone of voice of metrosexual men’s lifestyle magazine, Esquire. And then of course, I put two-and-two together and got four!

My face was unsurprised that Natalie Massenet and crew poached Jeremy over to help with the new site which I am convinced will change men’s fashion in the same way that Net a Porter did for women’s fashion. And with London Fashion Week here, it is undoubtably going to go down a storm.

But what I really love is the video content on the site. Launching with some great names in stunning HD video leaves me with jealousy that I haven’t got those budgets and pleasure that I can enjoy this as often as I like. I really hope that they continue as they start.

Here are some screengrabs from the Patrick Grant video for your (and my) delectation…