Vitsœ: A persistent system Regular readers might have noticed that I worked for Dieter Rams shelving makers Vitsœ for some years and have often referenced Dieter Rams in my blog posts. Last week saw the release of a short film by Vitsœ about how the company which spans more than 50 years has today become a much loved and desired product, being something so very unsexy as a shelving system. Of course, this love rarely comes about because of the aesthetics of the product but for the geeks amongst us, those aesthetics are the sexy part. “We’ve never sold the same system twice” says Mark Adams, managing director of Vitsœ. The product is not a packaged item, but something where the parts are configured and packaged to your individual needs before sending them off to you to arrange, and rearrange, as you need them to be. My system is testament to this philosophy, having been through a move once and reconfigured to work within the new space… this idea means that all of my books have been accounted for, my clothes, my desk space, my cookery books and even vases will always have the same place in each home, even if the place they occupy is in a different place than the last. No longer do I need to concern myself with “is there enough storage” and I bring it with me. This drawing below, drawn in 1955 by Dieter Rams, shows this idea in a simple way. A system that can fulfil the needs of a space without intruding and can be configured to any other space, over and again. Many have tried to copy this idea, but very few achieve the same result. Designer: Dieter Rams Manufacturer: Vitsœ Year: 1960 Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.