Uniform Wares turns it down a notch Inspired by the simplicity and utilitarian functionality of Art Deco and Mid-century clocks made by British manufacturers such as Smiths Sectric, the General Post Office and Gents of Leicester, British watch-makers Uniform Wares keep going from strength-to-strength. Copyright Uniform Wares With the release of new 103 series, an update to the super-popular 100 series, these are set to take their appeal to a new audience… one whom love the design of the 100 series but prefer something a little less brash. Not that I am saying the colourful watches are too much, but this new series is like the quintessential English butler: unobtrusive, efficient, dependable. “The 100 Series has continued to be a great success for us. True to its design ethos, it has a universal appeal, whilst still maintaining the cachet of owning a watch that is not mass-marketed,” says company founder, Oliver Fowles. You can read about the limited edition 100 series in a post from last year. The 103 wristwatch is available to buy from the Uniform Wares website and retails at £110. Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.