Paul Rand’s business cardI handed over my business card to my new acquaintance only to be greeted with “Nice to meet you Paul”. The friendly, mocking tone was because my business card has a quote from a well-known designer, Paul Rand. Well-known for designing the logos and identities for brands such as IBM, UPS, Ikea and Steve Jobs’ NeXT computers company.The quote that I have on my business card is “Don’t try to be original, just try to be good”. I love this quote so much as it constantly reminds me not to try to find a new idea or reinvent the wheel but to produce really good projects. There is a lot of pressure to keep pushing forward with new ideas, but let’s not forget the really amazing good design that is changing the world. When I stumbled across Paul Rand’s own business card, I was nervous whether mine made the cut and clearly it doesn’t or I might have followed through to become a graphic designer post-degree but Rand’s minimal Helvetica card is as beautiful as his logos, understated and hard-working.One weight, one size, no distraction. I feel a redesign of my own coming on.You can read more about his business card at Amassblog. DanielHaving worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.