Objectified. A film by Gary Hustwit Following on from the success of his film Helvetica, Gary Hustwit has created another film on design (supposedly as part of a trilogy of design films). This film, focusing on the subject of product design, interviews many well-known designers and asks them to discuss their opinion on design and their motivation to design products. Being a fan of Dieter Rams, this was a nice opportunity to see him captured on film talking through the ten commandments of good design. Beginning with Prof Rams trimming his bonzai trees in his Frankfurt home, which he designed himself whilst working for electronics manufacturer Braun. Other great delights were hearing Jonathan Ive discuss his thoughts on his designs for Apple and also the various designers at IDEO who have been very influential on products over the years. The wonderful Build have designed the logo and poster. Whilst it isn’t my favourite poster, I do like the 2 colour silhouette of products mentioned and shown in the film. I was lucky to have been given tickets to the London premiere of the film sitting amongst some great designers in the industry. After the film had finished, the audience were treated to a Q&A session with Gary, Alice Rawsthorn, Jonathan Ive and Marc Newson. The film is a great introduction for anyone who has an interest in design already. It may not appeal to those who are watching this with no previous knowledge, but certainly worth a watch – just to see and hear the people who have designed some of the most iconic pieces from product history. Image courtesy of http://www.flickr.com/photos/gbarr/ Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.