Naoto Fukasawa works with Lamy

On a recent trip to Osaka, Japan I had the opportunity to meet with the designer Naoto Fukasawa.

One of the products that has recently been launched by the designer (who is well known for products for lifestyle shop MUJI (無印良品) was the ballpoint pen for Lamy.

The pen is triangular in shape which is a more comfortable fit to hold than the regular circular shape with a velvety surface for comfort grip.

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Fukasawa has created the pen in his trademark colours of black, gray and orange with a blue also available. The Australian magazine, POL OXYGEN created a version of the pen with Fukasawa’s signature printed on to it which Fukasawa was not happy about.

The idea of a designer as a star may suit some designers such as Phillippe Starck or Marc Newson but this is not what good design is about. Fukasawa, taking inspiration from designers such as Dieter Rams, feels it is his responsibility as a designer to create long-life products and not to create a fashionable product to win over the adulation of the press and public.

This must be applauded.

Daniel

Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.

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