My Jed Armchair from Habitat I do get to work with some fantastic brands, and lately has been one long-established great British brand… Habitat. Opened in 1964 by Sir Terence Conran, this store was ground-breaking for UK home retail, with the introduction of ideas such as the duvet, or the chicken brick. Not new ideas per se, but new to the UK. His mission to democratise design, bringing well-designed products to the masses by keeping prices more affordable than many other ‘designer’ products. This idea continues today, and my recent sofas & armchairs delivery from Habitat (thank you Habitat) shows exactly this idea… well-designed products at affordable prices. This chair was designed by David Irwin in 2007 and has been in production at Habitat since then. I can certainly say that it is comfortable, and perfect for the smaller apartment and very lightweight. At only £295.00 this is a great lounge chair and perfect if you want to add some great design to your living room. When Habitat asked me to think about products that I would put with this chair, I dug deep in to my Pinterest boards and usual haunts for objects that match more ethos of ‘made to last’ and ideal to join the Jed Armchair. 1. Jed Armchair by David Irwin for Habitat, £295.00 2. Partying Pig Screen Print by Ham, £32.00 3. Type 75 mini desk lamp by Anglepoise, £105.00 4. Key Side Table by GamFratesi for Hem, £123.88 5. Turned Pigeon by Lars Beller Fjetland for Hem, £32.00 6. Knurled Rug by Deadgood Studio, £1,000.00 7. Max 365 Calendar by Massimo Vignelli, £54.00 8. Orbit Pendant One by Workstead, £699.00 9. Large Cubes Cushion Square by Another Country, £125.00 Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.