Long Live my Ercol studio couch I have owned my Ercol Studio Couch for about 5 years now and if I think of all of times spent sitting, lounging, sleeping, entertaining and working on that sofa, it has been a real workhorse. A little creaky when you sit down on it, which worries most visitors, the wood is flexible enough to take 4 people comfortably sitting alongside each other. Nowadays they sell for anything from £1685 to £1970 at British retailer TwentyTwentyOne, although I picked mine up from eBay for a mere £285. What a steal! Designed by Lucian Ercolani, the Studio Couch was first introduced in the late 1950s. It was designed to function both as a large sofa and an occasional single bed for guests. It features characteristic steam bent arms and is made from solid elm and beech in our Buckinghamshire factory. It was available in a choice of over one hundred different fabrics. In a recent interview with Architonic, British designer Matthew Hilton described Ercol as ‘one of the very few good British furniture manufacturers around today’. Whilst Ercol seem to have been a company that have struggled to find their voice for the past decade, the decision to create a ‘classics’ collection for those that remember the old style well is a great decision. Although much of their designs have moved on and become more traditional in style, appealing to the mass-market, there is still a core of followers that want to see the classics back on the shop floor. Even the British designer has got in on the game, producing a knitted version of the studio couch which softens the wood even further than it was before. Long live Ercol and the studio couch! Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.