GF Smith’s Colorplan rebrand

Don’t get me started on colour, I wrote my University dissertation on ‘how colour affects our lives’. In fact, I plan to post my dissertation one day to the blog as it seems like an appropriate place for it to live. I would go so far as saying that blogs could serve as great research and dissertation platforms, but I digress.

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What sparked today’s blog post was my discovery of a beautifully-designed website for paper professionals GF Smith. Their Colorplan range has been given a new identity, courtesy of Established&Sons branding agency Made Thought.

The Colorplan range, first developed in 1972, is an iconic range of premium coloured paper, widely thought to be a valued resource for the graphic design industry. Choose from a broad palette of 50 beautiful colours, 25 embossed textures and 8 weights.

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I’m quite fond of the mark; a turned-down corner of a paper sheet, with the brand name set in an eponymous new typeface (developed with and built by Colophon).

Those of you that thought paper was not a subject matter which could bring designers to drool over, the refresh of Colorplan brings to question how valuable a strong identity can be to a product that could be regarded as a commodity. Whilst GF Smith have been leaders in their field for some time, I am sure their competitors are looking to respond to this design.

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Daniel

Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.

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