Fiat 500 by Gucci

Originally launched in 1957, the latest iteration of the doe-eyed classic Fiat 500 has been specially customised by Gucci’s Creative Director Frida Giannini, who enhanced the Fiat 500’s distinguishing traits and added the fashion house’s signature detailing via a signature red-green web down the side and the unmistakable “Guccissima” leather print on the seats.

Invited alongside visionaries such as Italian Vogue’s Franco Sozzani and Purple’s Olivier Zahm to dream up a film celebrating the partnership between the Italian automaker and fashion house, Director Chris Sweeney created a giant plastic model kit of the Fiat 500 by Gucci like the ones he used to make as children. “It’s an extreme, austere fashion version of Charlie and the Chocolate Factory or Wallace and Gromit, which are very playful, silly, colorful and magic,” explains Sweeney of his film.

fiat 500 gucci

Daniel

Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.

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