colette. Paris. colette. For many I needn’t say anything more. They know what I am thinking and I know what they are thinking. Even the critics can’t help but recognise that this über-fashionable store in the heart of Paris is so well turned-out and so achingly cool that appreciation is always given. Founded in 1997 by Colette Roussaux and her daughter Sarah Andelman (formally Lerfel), or simplement Sarah of colette, the concept store is the epicentre of Parisian cool and the only store of its kind in the world. As well as cutting-edge fashion from the likes of Gareth Pugh, Comme des Garçons and Lanvin, colette (always lowercase ‘c’) houses a bookshop, a water bar serving more than 100 types of water and they regularly hosts dance classes, music shows, and art exhibitions. Crane.tv recently spent some time in the store to discover what makes them so bleeding edge. “There will only be one colette in the world. Paris.” Daniel Having worked in design for the past decade, Daniel started ateliertally.com as a discussion of timeless, modernist product design. Trained as a graphic designer, he also has an avid interest in typography. You can follow him on Twitter @ateliertally.