Mobile. That’s what the M in Citizen M stands for. Reflecting the target audience of busy people who don’t want the usual hotel experience but want to get in, somewhere to sleep and a great living area to relax in before bed. A “good shower, good bed, good wi-fi, coffee and some kind of environment, and good location.” That’s how they describe the experience of this affordable luxury hotel group.
I recently co-hosted an event at Citizen M Tower Hill as part of We Blog Design (our little community, a free network that informs, inspires and connects design bloggers), where I stayed in the hotel from 10am through to the next morning, experiencing this affordable luxury first hand.